three ways to work with us
For venues that need a clear, considered identity from the ground up — or a refresh that brings an existing brand into focus.
What's included:
Discovery and brand strategy session, logo design and variations, colour palette, typography system, brand guidelines document, and core collateral (menus, signage templates, digital assets).
Best for:
New venue openings, rebrands, operators expanding to a second location.
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BRAND IDENTITY
For spaces where the aesthetic needs definition — material palette, spatial feel, FF&E guidance — without a full interior design engagement.
What's included:
Spatial concept brief, mood and material direction, colour and finish palette, furniture and lighting guidance, and coordination with your builder or fit-out team.
Best for:
Operators who have a builder in place but need the creative direction locked in first.
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INTERIOR DIRECTION
Our signature offering. Brand identity and interior direction developed together — so the logo on the wall and the feeling of the space come from the same thinking.
What's included:
Everything in Brand Identity and Interior Direction, developed as a unified programme. One creative brief, one point of contact, one coherent outcome.
This is how the best hospitality spaces are built.
Pricing on application — scoped per project.
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BRAND + SPACE
A NOTE ON OTHER WORK
DW•CO Studio also takes on brand identity projects outside of hospitality for the right clients — small businesses, independent practitioners, and product brands where there's a genuine creative opportunity.
If that's you, reach out and we'll let you know if it's a good fit.
CAPABILITIES
Creative Direction
Logo and identity system design
Colour, typography, and grid systems
Brand guidelines and usage documentation
Print and digital collateral design
Signage, wayfinding, and environmental graphics
Sensory experience design (touch, scent, sound)
Packaging and product design
Photography and art direction briefs
Guest experience collateral
Guest touchpoint design
Naming and brand positioning
Audience and competitor research
Brand architecture and messaging framework
Tone of voice and language guidelines
Brand story and narrative development
Visual brand audit and gap analysis
BRAND STRATEGY
Spatial concept and mood development
Material, finish, and colour palette selection
Furniture, fixture, and equipment (FF&E) guidance
Lighting concept and specification
Signage and brand integration into the built environment
Coordination with architects and builders
Procurement support and supplier liaison
Styling and opening-day presentation